• 6/3/2017 3:30:04 AM
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  • What Is PPC | Q & A to learn what is PPC Marketing
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What Is PPC | Q & A to learn what is PPC Marketing

Q1. What is PPC?

PPC or pay-per-click is a model of digital marketing in which promoters pay a charge each time one of their advertisements is clicked. It is a method of purchasing visits to your site, as opposed to gaining those visits naturally. Search Engine Advertising is a standout amongst the most famous types of pay per click advertising. It enables search marketers to bid for the placement of advertisement in the sponsored links of a search engine when somebody searches for a particular keyword that is identified with their business.

Q2. How Google Adwords is related to PPC Marketing?

Google AdWords is the absolute most famous Pay-Per-Click Advertising framework. It empowers organizations to make advertisements that show up on Google’s SERPs and other Google properties. AdWords works on a PPC model, in which clients bid for the keywords that suit their businesses and pay for each click on their promotions.

When a search is started, Google delves into the pool of AdWords promoters and picks advertisers who win the bidding process and let them show up in the significant advertisement space on its SERPs (search engine result pages). To be a winner, you need to pay heed upon number of factors, including the quality, relevance and importance of your keywords and advertisement, and in addition, the measure of your keyword bids. Particularly, who gets the opportunity to show up on the page depends on advertiser’s Ad Rank- a metric ascertained by multiplying two key elements-

  1. CPC Bid- the most noteworthy sum an advertiser will spend.
  2. Quality Score- a value that considers your click-through rate, landing page quality and relevance.

This AdWords framework enables winning advertisers achieve potential clients at a cost that fits their financial plan. It can also be understood as a kind of sale. Leading PPC advertising through AdWords is especially important because, Google gets enormous measures of activity and traffic and accordingly conveys the most impressions and clicks to Google Ads.

How regularly your PPC promotions show up relies upon which keywords and match types you choose. Most important factors that you need to focus on to determine how successful your PPC marketing campaign is-

  • Keyword Relevance – It includes crafting befitting Keyword list, appropriate Ad Text, and exact Keyword Groups.
  • Quality Score – It is Google’s evaluation of the quality and importance of your PPC campaigns, landing pages and keywords. Sponsors with better Quality Scores get more ad clicks at lower costs.
  • Landing Page Quality – Creating conversion oriented landing pages with powerful, pertinent substance and an effective CTA, customized to particular search keywords is essential for successful PPC campaigns.

Q3. What is PPC Keyword Research?

PPC Keyword research can be a tedious task; however, it is likewise critical too. Your whole Pay per Click Campaign is worked around keywords, and the best AdWords promoters consistently develop and refine their PPC keyword list. On the off chance that you just do your PPC keyword research only once, at the time you make your first campaign, you are presumably missing a great opportunity for countless profitable, low-cost, long-tail, and exceedingly pertinent keywords that could direct people to your site and increase your website traffic quite considerably. A powerful PPC Keyword rundown ought to be:

  • Relevant – Obviously, you would never prefer to pay for Web movement that has nothing to do with your business. You need to discover well-targeted keywords that will prompt a higher PPC CTR, successful cost per click, and expanded benefits. That implies the keywords you offered ought to be firmly identified with the services and products you offer.
  • Exhaustive – Your keyword research ought to incorporate not just the most prominent and regularly searched terms in your specialty, but also the long tail of searches. These long-tail keywords are more particular and they effectively represent the greater part of search traffic. Long tail keywords are less competitive as well and accordingly more affordable.
  • Expansive – Pay per Click Marketing is iterative and you need to always refine and extend your campaign and make a situation in which your keyword rundown is continually developing and adjusting.

Your PPC Keyword research ought to likewise incorporate negative keyword discovery, as negative keywords hamper your ads from appearing for searches that are not important to your business and are probably not going to convert. 

Q4. How can you manage your PPC Campaign?

After creating your new PPC campaign, you will have to oversee and manage them frequently to ensure they keep on being powerful. Actually, regular account activity is one of the best indicators of account achievements. You ought to be persistently investigating the execution of your account and making the below-given adjustments to streamline your PPC campaign:

  • Add PPC Keywords: You need to expand the compass of your PPC campaigns by adding keywords that are significant to your business.
  • Add Negative Keywords: Add negative keywords or non-converting terms to enhance significance of your campaign and diminish unnecessary spend.
  • Split Ad Groups: By splitting your ad Groups into smaller and more relevant ad groups improves, (CTR) and Quality Score, which helps you make more focused advertisement content and landing pages.
  • Review costly PPC Keywords: Review costly, failing to meet expectations keywords and stop using them.
  • Refine Landing Pages: Modify the substance and CTAs of your lading pages to line up with individual inquiry questions to lift up conversion rates. Never send all your traffic to a same landing page.