• 5/12/2016 12:38:33 PM
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  • How marketers can use a range of skills to boost their careers?
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How marketers can use a range of skills to boost their careers?

As digital marketing (and marketing in general) continues to evolve, so does the thinking associated with what makes a modern marketer. There have been numerous posts about T-shaped marketing, the Pi-shaped marketer, growth hacking and even ninja rockstars! 

Whilst I’m conscious that there are already plenty of marketing buzzwords around, I nevertheless thought it worth exploring another concept: the full-stack marketer.

However, I’d like to use this post to look at the full-stack marketer not as another piece of marketing jargon but more as a mind-set or working philosophy. I don’t believe the full-stack marketer is a substitute for growth hacking, T-shaped or Pi-shaped marketing. Instead, all this thinking should be considered with the same objective in mind: to give marketers a framework and opportunity to grow and develop.

Here at the SquarEDU, all of our courses are taught by ‘doers’, with proven track records of success in their industries. Our students learn by doing and applying their new skills to their jobs from day one. With real-life insights and first-hand experience, our tutors help our students achieve an in-depth knowledge of the subject matter and also provide them with usable solutions and strategies. This approach to teaching means that all course material and tutor information is up to the minute, proven to generate results, and capable of helping marketers take their roles and careers to the next level.