Social Media Marketing
Social Media Marketing refers to the process of gaining website traffic or attention through social media sites. It aims at creating a content that attracts attention and encourages users to share it on their social network. It tends to foster the brand awareness for the business and improved customer service.
Usually, it is almost accessed by all those who have the access to internet making it the best platform to implement your marketing campaigns and that too at very low cost or no cost.
Social Media Marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Our Social media marketing course primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising. Social media advertising isn’t just a buzzword anymore. It’s a real, tangible driver of leads and sales, and marketing departments are increasing their social reach. Facebook, Twitter, Instagram, Linkedin and other social networks are filled with hundreds of Millions of consumers.
What is social media?
- Understanding the existing Social Media paradigms & psychology
- How social media marketing is different than others
- Forms of Internet marketing
Facebook marketing
- Understanding Facebook marketing
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Practical session 1
- Creating Facebook page
- Uploading contacts for invitation
- Exercise on fan page wall posting
- Increasing fans on fan page
- How to do marketing on fan page (with examples)
- Fan engagement
- Important apps to do fan page marketing
- Facebook advertising
- Types of Facebook advertising
- Best practices for Facebook advertising
- Understanding facebook best practices
- Understanding edgerank and art of engagement
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Practical Session 2
- Creating Facebook advertising campaign
- Targeting in ad campaign
- Payment module- CPC vs CPM vs CPA
- Setting up conversion tracking
- Using power editor tool for adv.
- Advance Facebook advertising using tools like Qwaya
Linkedin Marketing
- What is linkedIn?
- Understanding LinkedIn
- Company profile vs Individual profiles
- Understanding Linkedin groups
- How to do marketing on LinkedIn groups
- Linkedin advertising & it best practices
- Increasing ROI form linkedIn ads
- Linkedin publishing
- Company pages
- Adv on linkedIn
- Display vs text
Twitter Marketing
- Understanding Twitter
- Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
- How to do marketing on Twitter
- Black hat techniques of twitter marketing
- Advertising on Twitter
- Creating campaigns
- Types of ads
- Tools for twitter marketing
- Twitter Advertising
- Twitter Cards
Video Marketing
- Understanding Video Campaign
- Creating 1st Video Campaign
- Importance of video marketing
- Benifits of video marketing
- Uploading videos on video marketing websites
- Using youtube for business
- Developing youtube video marketing Strategy
- Bringing visitors from youtube videos to your website
- Creating Video ADgroups
- Targeting Options
- Understanding Bid Strategy
Who will award these certifications?
Squaredu will jointly offer these Social Media Marketing certifications.
Do you offer Money Back Guarantee?
Yes! After attending Demo of Social Media Marketing certification or within 3 days of registering for Social Media Marketing certification, if you don't like the course then ask us for refund. We will refund your entire amount and will not ask any question except taking your feedback. At the same time, we will not be able to offer refund in any other condition.
What will happen if I miss any session?
You can attend the classes that you have missed in any of the upcoming batches for no extra charge. However, you need to inform this on time for us to reserve a seat for in the training sessions.
Will you offer Job assistance?
Having conducted over 100 trainings for participants from 700+ brands, we are regularly approached by them for their Social Media Marketing hiring needs. We offer Placement Assistance to all the professionals who clear the Digital Marketing Certification.
Will I be able to clear Digital Marketing certification, if I participate in your course?
Yes, our Digital Markeitng course will enable you to do that.
How much salary will I be getting after completing digital marketing training program?
You can expect Rs.5000 to Rs.5,00,000/month initially. Though earning will depend on your time and skill investment.
What’s the focus of this course?
This Social Media Marketing Course is aimed at educating and training participants in the rapidly expanding field of Social Media. Participants will be trained on the latest and most advanced techniques, helping to develop skills in attracting traffic the websites, promoting and protecting brand and online reputation.
What are the course objectives?
This course will train participants in:
- Drawing more traffic, gaining visibility and awareness of a brand or product.
- Advanced social media communication principles and platforms
- Understanding the subtle and intricate details of effective social media marketing
- Effectively implementing Social Media strategies and tactics, and creating marketing campaigns
- Attracting a larger audience and communicating with influencers
- Deploying the latest strategies to plan, execute, and assess a comprehensive and effective social media campaign for corporations, government agencies, or non-profit organizations.
- Marketing a business through Social Media.
Who should take this course?
Social media can augment any organization’s marketing efforts. The following professionals are best suited to become social media specialists:
- Entrepreneurs and business owners
- Social Media Marketing Manager
- Social Media Consultant
- Public Relations / Brand Manager
- Blogger / Social Media Copywriter
- Media Relations Representative
- Online Community Engagement Manager
- Social Media Strategist / Specialist
- Public Affairs Officers