Search Engine Optimization

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Search Engine Optimization

Overview of Search Engine Optimization 

SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.
The process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as paid and organic results. In general, the higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers.
A successful search engine optimization campaign will have, as part of the improvements, carefully selected and relevant keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

1. On Page Optimization – SEO

  • Getting Started with Head Section
  • Understanding On Page SEO?
  • Domain Name Selection & URL Structuring
  • Head Section Optimization
  • Meta Tags Optimization
  • Optimizing Title Tags, Description Tags, Keywords Tags, Robots Tags
  • Optimizing Open Graph Tags
  • Redirection Tags
  • SEO Friendly Content Writing
  • Heading Optimization
  • Keyword Density, Keyword Spamming and Keyword Stuffing
  • LSI (Latent Semantic Indexing) Technique
  • Image Optimization Strategies
  • Link Optimization Strategies
  • Robots File Creation
  • XML Sitemap Creation
  • Sitemap Submissions
  • Alexa Integration

2. Off Page Optimization – SEO

  • What is Off Page SEO?
  • Why Off Page is Important?
  • What Are Backlinks?
  • Backlinks Creation Methods
  • Difference Between Do Follow and No Follow Backlinks
  • What is Google Page Rank
  • How To Increase Google Page Rank
  • Web Directory Submissions
  • Social Bookmarking
  • Article Writing & Submission
  • Press Release Writing & Submissions
  • Comment Writing
  • Guest Blogging
  • Classifieds posting
  • Forum Posting
  • Link Exchange (one way, two way and three way)
  • Search Engine Submissions
  • RSS Feeds

3.  Search Engine Algorithms

  • What Are Search Engine Algorithms
  • Why Search Engine Create Algorithms
  • Google Panda Algorithm
  • Google Penguin Algorithm
  • Google EMD Algorithm
  • Google Humming Bird Algorithm
  • Google Caffeine Algorithm

Who will award these certifications?

Squaredu will jointly offer these Digital Marketing certifications.
 

Do you offer Money Back Guarantee?

Yes! After attending Demo of Digital Marketing certification or within 3 days of registering for Digital Marketing certification, if you don't like the course then ask us for refund. We will refund your entire amount and will not ask any question except taking your feedback. At the same time, we will not be able to offer refund in any other condition.
 

What will happen if I miss any session? 

You can attend the classes that you have missed in any of the upcoming batches for no extra charge. However, you need to inform this on time for us to reserve a seat for in the training sessions.
 

Will you offer Job assistance?

Having conducted over 100 trainings for participants from 700+ brands, we are regularly approached by them for their Digital Marketing hiring needs. We offer Placement Assistance to all the professionals who clear the Digital Marketing Certification.
 

Will I be able to clear Digital Marketing certification, if I participate in your course? 

Yes, our Digital Markeitng course will enable you to do that.
 

How much salary will I be getting after completing digital marketing training program?

You can expect Rs.5000 to Rs.5,00,000/month initially. Though earning will depend on your time and skill investment.

What’s the focus of this course?

Search Engine Optimization is the process of affecting the visibility of a website or a webpage through a search engine by keeping a website’s listing as close to the top of the search engine’s list as possible. This Advanced SEO course will help you develop the skills to use keywords to attract and increase potential viewers to a website.
 

What are the course objectives?

This advanced SEO course will help professionals develop their SEO skills, including:
  • In-depth knowledge of keyword usage to boost website visibility
  • Attracting organic traffic to the website, boosting visibility and new customers
  • Inner workings of search engines and how to use that knowledge to build effective SEO strategies
  • SEO tips and best practices on link building
  • Building internal and external link structures to optimize visibility and drive traffic
 

Who should take this course?

This course is beneficial for anyone who wants to become proficient in SEO best practices, particularly these professionals:
  • Marketing Managers
  • Digital Marketing Executives
  • Content Writers
  • Marketing and Sales Professionals
  • Management, Engineering, Business, and Communication Graduates
  • Entrepreneurs and Business Owners


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