Search Engine Marketing

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Search Engine Marketing

Overview of Search Engine Marketing:

We at Square Education, train participants on how to get the maximum advantage of all paid marketing tactics such as PPC, CPC, etc.. Square Education has been designed by combining well-researched theories courses with practical knowledge which has been accumulated with over 3 years of industry experience.

To simply put Search Engine Marketing is promoting a website on Search Engine Results page (SERPs) through paid advertising and on-page optimization. It is a comprehensive process which combines various paid online marketing techniques such as PPC (pay per click), CPC (Cost per Click), CPM (Cost per Mille), CPA (Cost per Acquisition), CPL (Cost per Lead) and many more. SEM Campaign is then carried out at various paid platforms such as Google Adwords, Bing Ads, etc.

The impact of SEM really doubles with the right Search Engine Optimization (SEO) campaigns. While using suitable SEO techniques and paid SEM methods, digital marketers can divert a huge and relevant traffic to their websites.

Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Our Social media marketing course primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising. Social media advertising isn’t just a buzzword anymore. It’s a real, tangible driver of leads and sales, and marketing departments are increasing their social reach. Facebook, Twitter, Instagram, Linkedin and other social networks are filled with hundreds of Millions of consumers.

Introduction to Search Engine Marketing

1. Pay-Per-Click Advertising
  • About Google Adwords & Bing Ads
  • Where ads appear
  • Advantages of using AdWords & Bing Ads
  • Google Adwords or Microsoft Bing Ads?
  • Understanding the AdWords structure
  • What is Quality Score?
  • How Adwords auction system is designed?
2. Before Getting Started
  • Understand & Define your business
  • Understand & Define your product
  • Understand & Define your customers
  • Setting realistic expectations out of Adwords
3. Getting Started with AdWords
  • Signing up for an account
  • Exploring the adwords interface
  • A look at AdWords Express
4. Importance of Researching the Keywords
  • How keywords work
  • Using Google Keyword Planner
  • Using SEMrush tool
5. Creating the First Campaign
  • Creating a campaign
  • Campaign Types
  • Selecting the target audience
  • Campaign Bid types & settings
  • Ad extensions & types
  • Advanced campaign settings
6. Understanding Adgroups & Ads
  • Search Ads
  • Display Ads
  • Video & Youtube Ads
  • TV Ads
  • Mobile Ads
  • Creating an ad group
  • Keyword targeting options
  • Finalizing your ad group
  • Adding ad groups and reviewing options
7. Monitoring, Reports & Refining
  • Understanding reports
  • Search Terms, Auction Insights, and User Location reports
  • Creating and exporting reports
  • Understanding ROI
8. Advanced Tracking
  • Integrating Google Analytics
  • Configuring Adwords Conversion Tracking
9. Key Optimization Strategies
  • Configure campaign experiments
  • Key optimization tips
10. Going Beyond the Basics
  • Reviewing bid adjustments
  • Understanding Audience remarketing
  • Optimizing ad extensions

Who will award these certifications?
  • Squaredu & Squareit Solutions will jointly offer these Search Engine Marketing (SEM) certifications.
Do you offer Money Back Guarantee?
  • Yes! After attending Demo of Search Engine Marketing certification or within 3 days of registering for Adwords certification, if you don't like the course then ask us for refund. We will refund your entire amount and will not ask any question except taking your feedback. At the same time, we will not be able to offer refund in any other condition.
What will happen if I miss any live session? 
  • We understand that. We will provide you recording of every session of Search Engine Marketing course.
Will you offer Job assistance?
  •  Having conducted over 100 trainings for participants from 700+ brands, we are regularly approached by them for their Digital Marketing hiring needs. We offer Placement Assistance to all the professionals who clear the Google Adwords SEM Certification.
Will I be able to clear Google Adwords certification, if I participate in your course? 
  • Yes, our SEM (Search Engine Marketing) course will enable you to do that. It actually covers far more than just Google Adwords.

Becoming Google AdWords Certified

Our Google Adwords training course in Lucknow is completely oriented towards "Google Adwords Certified Professional Exam."
 
The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords.
 
Why get certified? An AdWords certification allows you to demonstrate that Google recognizes you as an online advertising professional. Once you are done with our Google Adwords training course, you need to sign-up for Google Partners account, which will get you access to the free AdWords certifications exams. Digital Marketing Academy can help you signup for partner account and related study material.


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