Web Analytics – Business Intelligence

Web Analytics – Business Intelligence

 

Google Analytics Course and Training

 
Estimated Duration : 15 hours.
 
What will you learn?
? INTRODUCTION
 
?  Introduction to Google Analytics
   Installing the Google Analytics Tracking Code
   Working with Report Data
 
? INTERPRETING REPORTS
 
?  Pageviews, Visits, and Visitors
    Traffic Sources
    Content Reports
    Time Metrics
    Conversion Reports
    Ecommerce Reports
 
 
? FUNDAMENTALS
 
?  Account Administration
   Campaign Tracking and AdWords Integration
   Goals in Google Analytics
   Goals in Google Analytics
   Filters in Google Analytics
   Cookies and Google Analytics
    E-commerce Tracking
   Domains and Subdomains
 
 
? IN-DEPTH ANALYSIS
   Advanced Segmentation
  Analytics Intelligence
  Internal Site Search
  Event Tracking and Virtual Pageviews
  Additional Customizations
 


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